U.S. Senator Ron Johnson (R-Wis.) is best known as a successful businessman who has quickly ascended in the U.S. Senate. But Wisconsinites know him a bit differently: as a community leader who wants others to succeed, too.
In 30-second and 60-second television and online advertisements, Johnson’s campaign tells the story of The Joseph Project, a faith-based non-profit organization he founded to break the cycle of poverty by empowering others to obtain steady, good-paying jobs.
“There are 80 to 100,000 jobs going unfilled in Wisconsin, and yet you have all these high levels of unemployment in the inner-city of Milwaukee. The Joseph Project’s goal and mission is to make those connections,” Johnson said.
Johnson’s organization teaches “soft skills,” like interviewing and proper workplace attire, to job seekers while also connecting them to potential opportunities for employment. Many of these openings are available in Wisconsin’s vital manufacturing sector, where job creators search for reliable, qualified workers to make their businesses run. After they complete their training and find work, members can take free transportation to their new workplaces, courtesy of the Joseph Project.
“The Joseph Project is breaking cycles of all kind of poverty. Because without a good-paying job, you can’t put food on the table,” Pastor Jerome Smith, co-founder of The Joseph Project, explains.
Their efforts have paid off. Today, many Milwaukee residents can thank Johnson and The Joseph Project for preparing them for the workforce, connecting them to employment possibilities and providing transportation to their jobs.
“We have Ron Johnson giving back to the community, and giving back to the people of Milwaukee,” Joseph Project participant Michael Bradley said. “I don’t see nobody else doing that.”
You can watch the full ad below:
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